In this episode, I talk to John Lagoudakis; an internet marketer who was in the Top 100 Clickbank Affiliate and featured in various publications such as CNN Money, Forves, Fortune and Inc.
After deciding to start his own business, John has had many ups and downs, including having his income dropped by 90% overnight because of circumstances out of his control.
Now, John helps other develop their own traffic generation strategies and run a membership community of like-minded entrepreneurs.
Here are just a few things we talk about:
- the backstory to being “slapped by Google” and losing his revenue overnight
- what made him decide to start his own online business and stop “chasing the money”
- the benefits of giving things away for free and how it can help you to be successful
- how being a perfectionist can hold your business back
“It’s good to do your best, there’s nothing wrong with that. But don’t expect everything to be perfect before you go live to sell a product, before you launch…it’s not going to happen.” – John Lagoudakis
Ahmed Khalifa: Here we go! This is IgniteRock podcast, where in one week, I interview those who are doing awesome stuff with WordPress, and the other week I share some tips and advice on making the most out of your online business and career. Thank you for tuning in. Now, let’s get straight on to the show.
Here we go everyone, it’s going to be a very exciting month today, because I got John Lagoudakis all the way from Brisbane, Australia. It’s gonna be very interesting because we have a lot of similar field interests, maybe similar kind of ideas about what is behind the scene in terms on online business, what you should do. There’s so many things we can talk about when it comes to online business. But I just figured having John on the show, will give us another angle, and not just hearing from me.
So let’s just shake up a bit, and hear it from someone else as well.Click Here to Show Transcript
John, thank you very much for coming onto the show. Really appreciate your time. I guess we’ll just start off with … Just tell me a little bit about yourself. Who are you? Where are you from? How did you get to where you are today?
John Lagoudakis: Yeah. Thanks Ahmed. I really appreciate you having me on the show here. Yeah, so a bit about me, my name is John Lagoudakis. I live in Brisbane, Australia. I was born in Australia, born in Sydney. I come from Greek background. My parents come from Greece originally, so I’m first-generation Australian. Growing up I didn’t want to be a painter like my father, and my brother, and all my uncles, and cousins. They’re all in the painting business. Look, there’s nothing wrong with that, but it just wasn’t for me.
Actually, this past week I’ve been helping a friend of mine who’s selling their home. They’re from the US, they moved here to Australia, they’re moving back. They’ve been here four years. Anyway, they’re selling their home and they’re getting it ready, and they’re painting it, and I’m helping it. It’s sort of reminding me of why I didn’t want to be a painter. It’s just not for me anyway.
So, I looked for other ways. I was always good at school, so I didn’t know what I was going do when I grew up, and one thing led to another. Anyway, age 24 years old, I decided I was going go into IT. It was very big back in 1999, that was when I was 24. Everyone was going crazy about the Y2K thing coming up, and they thought planes were going drop out of the sky and all that kind of stuff, so IT consultants were being paid insane amounts of money, and it was a good industry to be in. Good profession to be in.
I got my Microsoft certifications and so forth, and got a job. I was happy doing IT support, moved up to IT administrator, network administrator. Had a good job, but when I got married and started having kids, I wanted to be there more for my family. That was about the time my wife and I moved up to Brisbane, so I didn’t have any family close by. Sydney is a 12 hour drive away. My wife didn’t have any family in Australia, she’s from overseas. I thought, “What am I going do?”
It was around that time too that I read “Rich Dad, Poor Dad” by Robert Kiyosaki, and that changed everything for me. I knew I didn’t want to work for money anymore, i.e. get paid for my time. I wanted to have my own business. One of the things he recommends to start out is to go into network marketing, because it’s easy. You don’t have to have your own product or anything. You just promote someone else’s product. You can create residual passive income, so I started doing that.
My brother was in network marketing, I joined his company. I really liked the product. I had some success just talking to family, friends, people around me, but it’s not fun doing network marketing. I don’t know if you ever done network marketing Ahmed. I don’t know if you still do it. Anyway, it can be tough. It can be tough, especially with the rejection and people feel uncomfortable around you.
Anyway, I thought, “Look, why don’t I go online?” This is around 2006, I thought, why don’t I go online and look for ways to find people that are interested in network marketing, that’s how I started getting … starting to realise what’s available online as far as connecting with people and just doing stuff to promote your business, and I had some success finding, recruiting people into my network marketing business online. As I was doing it I kept coming across this affiliate marketing thing. Marketing money with affiliated marketing. It was very big back in 2006-2007.
ClickBank you know really back then you could promote pretty much anything cheaply on Google AdWords. I thought, “Why not give it a go?”
I didn’t have success straight away, but eventually I did have success. I remember, I bought this one $10 book that taught a simple strategy on how to use Google AdWords to promote CPA office. Basically when someone pops into get something like it could be a free trial or something or whatever. I set up this campaign, I made money immediately. I made a one … I spent $1 on advertising on Google AdWords. I made $2 CPA sale, or commission for myself. I had 100% return on my investment of only $1.
While that might not sound exciting to a lot of people listening, to me it was because what I realised was, “Hey, if I keep doing this, if I keep setting up these campaigns, eventually I’m going to be making enough money I could be working from home, have an online business instead of having to go to my job.”
So I did that. I went all out and I set a goal for myself by my birthday later on that year I’d be doing this full time. I didn’t quite make it. It took me an extra couple of months. But anyway, within nine months of making that first $1 profit, I was making enough money where I could quit my day job and then work full time. That was in January, and since then, so since from January 2008 to today, I’ve been working full time from home. Been doing different things over the years. I’ve been using WordPress a lot, which I know you talk about a lot with your show. My websites, pretty much all of them are on WordPress.
I’ve done a lot of different things over the years. I went from affiliate marketing to selling my own products, to then going and being an IT consultant basically with … Doing the online lead generation for other people’s businesses. Today I mainly help people, local businesses and businesses with their Facebook advertising.
I hope I haven’t gone on too long there, Ahmed.
Ahmed Khalifa: It’s interesting because in my mind I’m thinking your family background is around the painting industry. You come from that, you didn’t do it but that was the background. Then you’ve gone through IT support and then you’ve gone online, you’ve got affiliate, you’ve got regeneration, you’ve got Facebook Ads, you’ve got all these things. I mean you couldn’t be any more different than your family at all. It’s just amazing. I always found it interesting about entrepreneurs who pivot their business from one business to another.
I always found it interesting. There’s always a reason behind it. There’s always a story behind it. One of your main case is that you wanted to provide your family more and be with your family more, which makes sense. I think a lot of people can relate to that. But it’s just so interesting that the changes that you did, but finally you got there. You got a momentum in there.
One thing that I’ve noticed is that, just doing some reading about your background. I’ve noticed that you have talked about being, as you said it, “Being slapped by Google” years ago during the early days. Could you tell us that story and also what have you learned from it as well?
John Lagoudakis: Yeah. As I mentioned, when I was started making a full-time income online it was using Google AdWords to promote CPA offers. Then I transitioned, that was my first success, but then I transitioned from CPA offers to Clickbank products, because Clickbank products you earn 50-75% commission per sale, which is great. You can see your results immediately. They send you your money pretty fast. I had a lot of success using Google AdWords to promote Clickbank products.
In 2008, 2009 I was so successful, I was one of the top 100 affiliated for Clickbank in 2009. I was actually surprised, I didn’t realise I was doing that well. Considering they had tens of thousands of affiliates, so it was quite a good achievement. But you know what? It ended very quickly, sadly.
One day in the middle of … Actually it was around July 2009, I woke up one morning. Normally when I wake up in the morning, it’s great because most of my sales are in the US and they’re happening while I’m sleeping. So I wake up in the morning, I check my Clickbank account, there’s all these sales that I’ve made overnight. But I woke up one morning in July and there was nothing in my Clickbank account, no sales, which was very unusual.
Look, I have some days slower than others, but it was very, very unusual. Then I checked my AdWords account and there was no activity happening. That’s when I really started to panic. Then I checked my inbox and there’s a message from Google, from AdWords saying, “Hey John, we’ve indefinitely suspended your AdWords account.” It was the worst thing ever.
I mean I had my income literally dropped 90% overnight. I had duplicated my campaign to Bing and Yahoo, but Google is where all the traffic is. What was devastating was, I’d spent so many hours setting up and tweaking these campaigns. I was promoting over 400 different products on Clickbank that I had set up campaigns for and it was all gone. All gone overnight. What had happened was Google, because with affiliates, because it’s not your product, there was affiliates out there just doing anything to make a sale. They were making misleading statements, doing dodgy things, because they didn’t care. It wasn’t their product, it wasn’t their website, it wasn’t their offer.
That ruined it for everyone. Google said, “Well, look, we got some really nasty affiliates out here making claims they shouldn’t be making. What are we going to do?” They just basically said, “We’re not going to allow anyone promoting Clickbank products to promote using Google AdWords anymore.” So they suspended thousands of accounts, mine was one of them. Even though I tried to get it reinstated, it wasn’t going to happen.
Now, I knew it was coming, because I’d heard of it happening to some affiliates previously. So what I’d started to do Ahmed was build my own email list. Because what I’d previously been doing was just using Google AdWords to drive traffic straight to the Clickbank sales page instead of sending them to a squeeze page where I would collect their information and then sending them to a landing page, which was a very big mistake. I already started to build my own email list and started making sales through email marketing.
That’s what I did. So when my AdWords account got suspended, I focused on my email marketing.
Because I got all disillusioned with the AdWords and paid advertising, I did a lot of free … I generated traffic through free methods for years. One thing I did was YouTube, created lots of short how-to videos on YouTube and from that I got a lot of clicks from the link in my description, also my website in the video itself. I got a lot of people coming to my website, joining my list and making sales that way, but also I did a lot of Email Ads Swaps, which worked really well. Back in 2008, 2009 up to 2012, maybe even ’13.
Those worked really well where I’d find someone that had a similar list size to me and they would promote my free offer to their list, I would promote their free offer to my list, and was able to build up my list really fast, to tens of thousands of subscribers. That’s sort of what happened with the whole Google AdWords thing.
Ahmed Khalifa: For a few people who are for example working in the SEO industry, there probably can relate to the experience of one day you wake up and traffic has dropped, conversion has dropped and just every changed overnight because of their policy has changed or their algorithms have changed. You have to adapt. You have to adapt to the situation. It sounds like what you did to adapt is that you stopped depending on one traffic source and focused on emails and YouTube and that kind of thing. Is that what you’re saying?
John Lagoudakis: Yeah, exactly. I was using YouTube for traffic, I was doing Email Ads Swaps. When I first started building my list, I was also using giveaway events and traffic exchanges. They didn’t last very long, their effectiveness. What you find is, when something works really well, it works well for a while but then when everyone jumps in on the bandwagon and people start to cut corners, people start to look for ways to cheat the system, and then it doesn’t become effective anymore or they have to create more stringent policies. Given an example of Google AdWords, when everyone started using it, they said, “Okay, we’ve got to make it more strict because we only want certain people using it now that we’re really popular.”
Facebook Ads is already going that way and will continue to go that way. So when Facebook advertising became available, pretty much anyone could come on board and advertise and do anything, almost anything they wanted to do, but as time goes on it’s going to get more stricter and stricter because there’s lots and lots of competition, so they’ll tighten it to the type of people that they want to allow to advertise on their platform.
Also, when there’s … With free traffic generation methods, one particular strategy will work well for a while until everyone starts doing it and then it just gets saturated and it just doesn’t become as effective anymore.
Ahmed Khalifa: Okay, that makes sense. It makes sense. I think it’s natural for any company, whether it’s an advertising company or social media, at the beginning anyone can do anything and then gradually they kind of fine-tune their policy. They make changes along the way, maybe make it more strict, more difficult, so on and so forth. It kind of happens all the time in my experience. It makes sense what you’re saying and I’m sure we see the same thing as well.
Then another thing that I’ve noticed about you is that you are a content creator. You’ve got a podcast with over 100 episodes. You’ve published books available on Amazon as well. You’ve got a lot of content online and YouTube, you’ve talked about that as well, in video format. Yeah, there’s a lot of content out there, so what is your system behind creating content and also why do you do it?
John Lagoudakis: Yeah, great question. Why do I do it? It’s to establish myself as an authority and create credibility and goodwill with people. I like to give away a lot of really good free content. Like with the YouTube videos I used to give away was … I’d give away video series teaching people from scratch how to create their own successful Clickbank business, stuff that people were selling for $500 or maybe even more, as a paid course. I would give it away.
I’ve always been happy to share with people exactly what I’m doing. I have an abundance mindset. I believe that if I share with you exactly how I have success, that will allow me to go to the next level. I honestly believe in that.
What I do to create a lot of content is, I like to repurpose things. I’ll give you an example of what I mean. Let’s say I create a video series, a YouTube video series on how to set up a successful Clickbank business. I will take that video series I’ve created and I’ll transcribe it, and I’ll release it, each chapter let’s say, as a blog post on my blog. Then I’ll take all that content and I’ll put it into book format and I’ll publish it as a book on Kindle.
Then I might even talk on each of those. I might have a series of podcast episodes where I’ll talk on each of those chapters, on each of those topics. What you do is, you take one thing that you’ve created in this example, a video series on YouTube and you create a podcast episode, you’ve got blog content, you’ve got a book on Kindle. All of those things attracting people to you that go to all those different websites and consume content in different ways.
You can create income from that too. You can sell that content, for example, on Kindle. You can sell that book, or you could sell it at a really low price but mainly to get leads into your business. It’s a great strategy. It’s really good. It’s a really good strategy.
Ahmed Khalifa: Yeah, I agree with you. I think re-purposing is something that everyone should take advantage of. There’s nothing wrong with it. Even for me in my career seeing it only, this podcast episode on all of one I’ve done, not only will I have an audio format, but it will also be available in text format with transcriptions. There’s nothing wrong with that. You’re actually providing another way of consuming content, which maybe other people would prefer it that way as well. Maybe they don’t want to listen, and they just want to have a quick scan, a quick read of what we’ve been talking about.
That can apply too across all media really, whether it’s from audio to video or text to video it doesn’t matter. It makes sense to me.
What you said about building credibility, it’s spot on because content, call it content marketing as well, it’s not only there for gathering traffic and getting leads and stuff like that, but it’s also to build your authority, build your credibility and people see you as an industry leader at a particular subject. It makes sense.
That kind of leads me to my next question, as well, is that you’ve been featured on a number of places. You’ve been featured on CNN Money, you’ve been featured on Forbes, Fortune, in so many different publications. I’m going to guess that your content has played a big part in allowing you to be featured on these media.
John Lagoudakis: Yeah, and I was really fortunate too, that when I became a top 100 Clickbank affiliate, there was a major publication that came out, Get Rich, Click. What they were doing was taking the top 100 Clickbank affiliates and interviewing them in creating the content for that book. That book was … That interview that I did was then featured on those different publications that you mentioned, so I was very fortunate to get that kind of exposure. Again, it adds to your credibility and your branding.
Ahmed Khalifa: Of course. No, of course, it all comes together doesn’t it? You’re featured in the publication, then your content and combined of course very, very powerful. It’s all well and good. Obviously the onus to be going somewhere, which is your website. You run your WordPress website and you’ve been doing it for a while. I’m curious to know about your first experience with WordPress. Tell me about how did you come across it in the first place, and also why did you choose WordPress in the first place?
John Lagoudakis: Yeah, there’s always been a lot of talk about WordPress within the internet marketing niche. I remember though in particular in the early days, I was on a webinar featuring Rosalind Gardner, who is one of the early super-affiliates a Amazon associate super-affiliate. It’s where she would create blogs and content and then direct people to Amazon and earn a commission for the sale. She was showing how to install WordPress, how to configure WordPress, optimise it for say Google likes it. How to create permalinks and ping service URLs and how to add them to your WordPress set up. She was showing you which plug-ins to install, how to create content and how to optimise it for Google. Actually and Nick Singal, who is very well known also in these internet marketing circles. He was actually hosting this webinar.
I remember I learned a lot on that webinar and I went ahead and I basically played around WordPress. I did, in the early days I had WordPress … Websites that I created myself just with a HTML editor and I had WordPress sites. I don’t do any more of those HTML static sites. I don’t touch those. Everything now is WordPress. It’s definitely where you want to be. It’s free, it’s robust, it’s scalable. Google still loves it. You’ve got plugins for everything that you might ever want to do with your website so it’s definitely what I recommend and what I use, and for my clients also.
Ahmed Khalifa: As of July 2017 there are over 51,000 plugins, so, yeah, literally a plugin for everything. You can do so many things with it as well. It’s quite amazing. You’ve mentioned that in the beginning you’ve built it up yourself. I was also wanting to know about your biggest struggle. While you are in process of building that up yourself, what was one of your biggest struggle when you’re doing that as well?
John Lagoudakis: I think having to constantly keep up to date with the changes. For example, when my Google Adverts account was suspended and my income dropped 90%, that was a massive struggle for me. I had to seriously think, “Hey, do I want to keep doing this or should I get a job where it’s more stable?” I didn’t really want to go back to a job, I wanted to work from home. Look, I just kept going with it, but it’s very up and down with online business. Over the years, look, I’ll tell you honestly, I’ve been doing this for almost 10 years now full time, my own online business. During that 10 years it’s been up and down. Some years are great, some years are not as good. I’m always learning, always adapting. That’s most probably my biggest struggle.
Ahmed Khalifa: Am I right in saying that you run a membership website, is that correct?
John Lagoudakis: Yeah, look that’s one of the things that I do. What I highly encourage for anyone that’s listening, If you’re creating a business, whether this is off-line or online, you want to have a recurring billing business. You want to have a business where you sign up a client once, and they pay you on a consistent basis, whether it’s monthly or yearly. Membership sites are great for that.
If you can create a membership site where you can offer content on a regular basis, or people have to login for that content and they pay you $27, 47, $97 a month or per year, that’s the type of business you want to have because it much easier. It’s a more valuable business. If you’re going to sell a business and you’ve got a recurring business, you’re going to get much more money for it, but even for yourself, knowing that that money is coming in every month, that income is coming in every month just takes a whole load off you and you can build that business. You can continue to build it, you get more and more clients, you’re earning more and more money.
Pretty much any business can be recurring billing, and that’s what I focus on. So, yes, I have a membership site so that people who want to learn how to create their own online business, I have a membership for that, but I also do … I help local businesses all around the world with their Facebook advertising, with their lead generation. Those clients I charge a monthly fee for as well. So everything I do now is recurring billing.
Ahmed Khalifa: It makes sense that you’ve had that experience where you focused on one traffic source and one income stream and once it all dropped, that’s it, it’s all gone. But having a variety of different income stream, especially one which is like a recurring monthly, quarterly, yearly, whatever it is, it’s another way to diversify your income stream, so it makes sense. You don’t want to be dependent on one thing because you never know what might happen, which in this case is being stopped by Google.
As you said, you just never know. It’s a good safety measure to make sure that you have a different income stream, and they don’t all have to be as big as each other. They don’t have to be tens of thousands of dollars every month and stuff like that. Even if it’s $100 a month, £100 a month and you have 10 customers who are paying that much money, it can still make a difference. It can still make a difference big style.
John Lagoudakis: Yeah. I should add too Ahmed that it’s a win-win situation because it’s recurring business. Instead of me charging a client upfront lots and lots of money for a service, they get to pay monthly a much lower fee and I’m always kept on my toes to provide them value. Because if I’m not providing them value, they’re not going to keep paying me. The client’s happy because they’re paying a monthly fee and they’re consistently getting value, because if they’re not, they’ll just stop.
Ahmed Khalifa: Yeah, no, that makes sense, yeah. It makes sense as well. Do you have a favourite plugin?
John Lagoudakis: Yeah, I do. It’s my SEO plugin, the Yoast SEO. So when I started WordPress years ago, the main plugin was the All-In-One SEO pack. Everyone used it, then Yoast SEO came along and no one uses All-In-One SEO pack. Now everyone used Yoast SEO because it makes SEO easy. It helps you to rank on Google easy, which is what one of the main functions you want to get out of WordPress, it’s to help you to get free SEO traffic. So with Yoast SEO it tells you. It’s got a simple system for telling you why or why not your content is going to rank well on Google. It tells you specifically. It says you need to change the title of your work page or the snippet or the description, or you need to add the keyword more, or you’ve got too much of your keyword in there and all that kind of stuff. Your images, it even talks about your images and readability, so it’s just a no-brainer way to optimise your website and your content for Google.
Ahmed Khalifa: It’s such a powerful plugin. I think it has so many downloads. I don’t know the numbers off by heart, but I’m sure it’s hundreds of thousands of downloads. So it doesn’t surprise me that you are a fan of Yoast SEO plugin, it’s very powerful. It’s recommended for everyone. I know how that feels, I’m a fan as well, I’m a user. You can’t go wrong with it as well, so that makes sense.
If you have someone telling you that they’re having trouble with using WordPress or even starting using WordPress, what advice do you have for those people? For those who are having trouble with using WordPress?
John Lagoudakis: Yeah, great question. You know, Ahmed, I’ve learned so much over the years. I’m pretty good at WordPress now and I’ve never, ever once bought a course on WordPress, or done any organised course on WordPress. Not that I discourage that. I found, Ahmed, any time I’ve needed to learn how to do something, whether it’s WordPress or anything else, I hop onto Google or YouTube and that’s it, I find it. There’s so many videos, tutorials on Google or YouTube especially on WordPress. Anything you want to do.
You get stuck on installing WordPress in C panel, go on YouTube, you’ll find a video, they’ll show you how to do it. Anything from installing WordPress to customising your theme because you don’t like the height of your header, whatever it is, the colours on your site you want to change, if you can’t figure it out, go on YouTube, go on Google, search it, you’ll find it. You just need to be patient. You really do need to be patient and eventually you just learn the system. You learn how WordPress works, you learn how to find information.
You just need to be consistent, be patient and WordPress is not hard. It’s not hard.
You know what? My wife wanted to start a blog a few years ago. She assumed that I was going to set everything up for her, but you know what? I didn’t do it. Because I wanted her to learn how to do it. I didn’t want her to always have to come to me and asked me, “Hey, how do I this? How do I do that?” I thought, “No, no, I’m not going to do anything.” I said to her, “Okay, honey, that’s great. You want to do a blog? I think it’s going to be awesome. I want you to go ahead and go …” I gave her some tips on where to find the information, but she did it all. When she got stuck with something and she was frustrated, I sort of helped her where to find the information but I didn’t do it for her.
Now, she’s got that skill. It didn’t take her very long to get her site up and running and customised. You know what? In some aspects of WordPress, she’s actually better than me, because I taught her how to fish instead of giving her that fish.
WordPress is not hard. I haven’t done any university course or any … I don’t have any qualifications with anything in my online business. I just learned it as I needed to learn it.
Ahmed Khalifa: It’s amazing how much resources are available online to just about anything with your site. It’s all obviously down to the community involved in it as well that they have created these resources online to make it easy for you, to make sure that you get what you want on your website and stuff. It doesn’t surprise me that you have talked about making use of YouTube videos, tutorials and articles online. There are so many of them, maybe too many of them but that’s not a bad problem to have.
At least you have options of so many resources and different mediums, different formats and you’re bound to find one that matches your needs. If it works for you and it works for me, it should work for everyone as well. I agree with you on that.
What is your biggest strength?
John Lagoudakis: My biggest strength is that I’m consistent. So every single day, I’m doing something to move forward the business. An online business is literally like a mountain. Any business, online, off-line, it’s not easy. I think people have this perception that if they come online, they just create a website, throw some products on there and make some money. It’s not like that at all. Really to have a successful online business, especially a long-term online business it takes quite a lot of effort.
My biggest strength is that I climbed the mountain every day. I’d take steps every single day just gradually climb it one step at a time. I’m not in a rush, I don’t … Another pitfall that a lot of people have that when they come online, they want to come online and start making money really fast. It’s not going to happen you know. It’s not going to happen, you need be realistic.
Another strength that I have Ahmed is that I learn from successful people. I find people that … There’s a lot of noise out there but it’s not hard to really find people that are actually having success, and just model what they’re doing. Learn from the successful people.
Ahmed Khalifa: Very true, you are who your average-spending … I can’t remember the quote actually. You are who you spend your time around with, or something like that. It makes sense. You learn from them. You live that lifestyle like them, and yeah, that’s how it works. That’s how it works. If we turn it around, what is your biggest weakness and how do you overcome it?
John Lagoudakis: Yeah, my biggest weakness is I’m a perfectionist. It’s terrible. It’s the worst thing for a business person, for entrepreneur, because you just take way too much time and you take too long to get things done. I mean it’s good to want to be your best and do your best, there’s nothing wrong with that, but don’t expect to get everything perfect before you go live and sell a product or before you launch your campaign or whatever. It’s not going to happen. It’s unrealistic and it’s too time-consuming.
What I do to overcome that is I try to get my stuff out as quick as I can. I try to think, “Okay, what’s the most important thing I should be doing that’s going to get me results?” And go ahead, do that as quick as possible, and just get it out there. Then once it’s out there, then tweak it.
I don’t expect that when I create a new sales funnel, like let’s say a Facebook ad, if I’m … Let’s say my goal is to get leads at $1, if I release that ad and my leads are coming at $3, I’m not going to think, “I’m a failure” and just stop it, and that’s it and give up on my business. That’s to be expected, but then I tweak it and get it to the point where it is getting to $1 or less. That’s very important for everyone to understand, do not be a perfectionist. Do not expect everything to go right and to get it right, just do things fast, get it out there and then tweak it.
Ahmed Khalifa: Because if you’re going to be a perfectionist and you delay and you procrastinate you’re not going to move forwards at the end of the day. So it makes sense, you don’t want to delay what you’re doing, delay your content, product, service. If you have anything that needs to be done, do it. Get it done. Get it quickly done, don’t think about it too much. Get it done to the best of ability that you can, but don’t overthink it. Don’t overdo it, don’t be trying to fine-tune certain things that does not really matter, you just have to go over it and move forward, which I agree with you as well. That makes sense.
So if we’re going to get all sentimental, what are you most proud about with your business?
John Lagoudakis: Yeah, good question Ahmed. I think, like I said before, with online businesses unfortunately there’s a lot of scammers or people that hype too much. I’m not that type of person and that’s what I’m proud of. Over the years I’ve had an email list and I’ve had a following for about almost 10 years now. I’ve got a great relationship with my followers and my subscribers so I treat them how I would treat my family and friends. I don’t promote products and services just to make a quick buck or anything like that. Actually a lot of the clients that I have today are people that have actually been on my list and following me for years. Then when they get to the point where they need my service, they contact me.
One of my favourite sayings is by Zig Ziglar, “You can have everything in life that you want, if you help enough other people get what they want.” So that’s something I believe in. I try to do that in everything in my life, not just my business but in my personal life also.
Ahmed Khalifa: I can tell, because you give a lot away. You give content away, you help other people and that’s your philosophy in your business and in your life, I’m assuming as well. It got you where you are today, so I like that. I like that it gets focus on helping others rather than chasing the money, which is great. Which is a great thing to live by as well. This is all really, really good stuff. I mean there’s so many things that we can relate to, so many things that the listeners can relate to, especially around online business, maintaining it, running it, scaling it, growing it.
We can go on forever but I guess we just have to wrap things up right now. Of course, I just want to thank you again for your time. Thank you again for sharing your wisdom and your experience with us. There’s so many useful insights as well.
Before we say goodbye, could you just share with us where is the best place to connect with you.
John Lagoudakis: Yeah, thanks Ahmed. Thanks for having me on the show, really, really appreciate it. It’s been a lot of fun. For those that want to contact me, best place is my website. It’s my name johnlagoudakis.com. I’ll spell that, it’s not easy. J-O-H-N-L-A-G-O-U-D-A-K-I-S, johnlagoudakis.com, or if you just Google my name John Lagoudakis it’ll come up in the top search results. So they’re on my website, you can find a bit more about what I’m doing, like my podcast. On the contact page you can … I would personally respond to all contact queries that would come through and I think currently I’ve even got my phone number on the contact page. If you want to call me directly, go ahead, you’re most welcome to.
Ahmed Khalifa: There we are, you couldn’t get it any easier than that. I’ll make sure I’ll put those contact details, or the website anyway, in the show notes for anyone who wants to have an access to it. So, yes, John, thank you again for your time. I appreciate it.
John Lagoudakis: Great, thanks Ahmed, really appreciate it too.
Ahmed Khalifa: Thank you for listening to the IgniteRock podcast. I hope you have enjoyed the show. If you want the show notes, all you have to do is visit igniterock.com/podcasts. Don’t forget also to leave a review on iTunes if you have enjoyed the show. It would make me a very happy guy, and I would really, really appreciate it.
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