The very first episode of The IgniteRock Podcast and it’s a great one.
In this episode, I talk to Omer Eltigani, a fellow Sudanese who is in the middle of creating his own recipe book of Sudanese cuisine which will be the first non-Arabic cookbook for Sudanese food. It is called The Sudanese Kitchen.
Whilst studying for a Pharamacy degree, he started to miss his mum’s cooking. With the help of a few recipes, he cooked for many of his friends and many of them were interested in his recipes. After exploring the opportunity further, this is when Omer decided to pursue this full-time.
Omer started to get some publicity out of it and he even appeared on the BBC World Service programme (and offered them Sudanese food of course). He also set up a pop-up restaurant in East London to demonstrate this unknown cuisine to the members of the public…and it was a success.
We talked about how he started it, the pop-up restaurant he did in London, the beginning process of putting together a recipe book, his vision for his WordPress site and advice for those who are having doubts about using it.
Home sweet home: there’s nothing like going back home to mama’s great cooking. On this Ramadan fatur she serves: dates, creamy vegetable and lamb soup, sorghum aseeda and mullah tagalia, falafel/ta’mia, Sudanese feta and stringy cheeses, mixed salad, peanut salad, two types of fuul, meat and cheese samosas and chicken escalopes. Good to be back 🏡👈🏾👵🏾😍👌🏾 #sudanesefood #homesweethome #mama #mamascooking #family #ramadan #ramadankareem #standard
This is a very interesting interview, obviously because I can relate to the subject of Sudanese cuisine, but also because the process of creating a recipe book is something very alien to many of us. Make sure you listen to it.
And if you want to know more about his project and register to know when the recipe book will be launched, make sure you visit The Sudanese Kitchen to learn more about how you can do that.
Inspiring quote from Omer:
“You need to stand out. You need to show something that other people aren’t showing so people will take notice of you. And it’s all about getting noticed and getting attention. You need to be able to stand out very clearly from the beginning and stand out from the pack.”'You need to show something that other people aren't showing so people will take notice of you.' Click To Tweet
- Official Sudanese Kitchen website: http://www.sudanesekitchen.com/
- Official Facebook Page: https://www.facebook.com/thesudanesekitchen/
- Official Instragram page: https://www.instagram.com/sudanesekitchen/
- Radio interview at BBC World Service: http://www.bbc.co.uk/programmes/p03hktdc
- Article about the pop-up restaurant Omar has set up in London: http://dec.sudanrepats.com/2016/05/12/popup/