In case you don’t know by now, keyword research is an important part of creating content.
If you intend to create content which attracts traffic from Google, keyword research should be amongst your first step.
And for that, you will need to use a keyword research tool.
Back in September 2016, I got really fed up of Google’s Keyword Planner. Sure it’s the de facto tool for keywords research, and it’s free to use.
So what more do you want?
Well, I got fed up with it.
Google’s keyword planner is being a pain. So it’s time to give @mangools_com juicy tools a go. Very slick and loving it so far!
— Ahmed Khalifa (@IamAhmedKhalifa) September 15, 2016
Since they have decided to remove the exact data for search volume for low AdWords spenders, it’s another step of getting frustrated with the tool and the final straw for me.
Sure, there are ways of getting around it, and Google’s Keyword Planner is still useful.
But the tool, in general, has become very clunky, doesn’t provide the data that I need and it seemed to gear towards AdWords users more and more.
Clever really, if you want to encourage more ad spending.
But I don’t.
So I looked at an alternative keyword research tool, and I came across KWFinder.
And I haven’t looked back since.
Introduction to KWFinder
KWFinder is a tool run by Mangools, a Slovakian-based company started by the founder and current CEO Peter Hrbacik, has become one of my favourite tool for keyword research.
But before going into it in a more detailed look, let’s do a quick overview of what KWFinder is and why I started using it.
KWFinder is a keyword research tool which runs on the cloud, meaning that you don’t have to download any software to use it.
When you log in, the dashboard is simple and basic to use.
And I find that to be true.
KWFinder Features Overview
- Find long-tail keywords
- Easy-to-use and quick user interface
- Check for search volume for local keywords
- Analyse keyword difficulty to see if you have a chance of ranking
- No software or downloads needed
- Find questions related to your keywords
- List ‘Autocomplete’ keywords from Google alongside data
- Instant usage without the need to use your Google account
Keywords Suggestions via KWFinder
Let’s say that you want to target keywords around “pasta recipes”:
What’s amazing is that you can see everything on the one screen.
On the left-hand side you can see the following:
- Suggestions: a list of other keyword suggestions
- Trend: the search trend over the past 12 months
- Search volume: the average monthly search volume (exact match) in the last 12 months
- CPC: average Cost per Click. This is useful for both ad and non-ad users as it looks at how popular they are with AdWords users. The higher the cost, the more popular it is.
- PPC: the level of competition in PPC, from a minimum of 0 to a maximum 100
- Keyword SEO Difficulty: how difficult they are to rank based on various metrics (such as DA, PA, MR, MT), from a minimum of 0 to a maximum 100
So you can easily see other keyword suggestions to include in your content or to focus on.
You will see no doubt see some irrelevant suggestions (like any keyword research tool), but a further scroll down will reveal some very useful long-tail keywords which have little competitions
But if you use the advanced filter, you can choose keywords which have specific requirements such as the number of words and the maximum difficulty.
Incredibly, you are even able to be more specific with your location. If you are a local business, maybe the United Kingdom is too broad, and you want to focus on England.
Or be more specific and focus on London.
Or even more specific like Lambeth, London.
This is useful if you are a business that focuses on a particular area, like a food delivery business. So if you are lucky enough, you might find your local area too.
And for those who operate on an international basis, it’s incredibly easy to search based on the language desired.
On the right-hand side has a very cool feature called SERPChecker (SERP is an abbreviation of ‘Search Engine Result Page’).
As well as the SEO difficulty and search volume graph, you can also see the top 10 results (though you can load more) and their individual metrics.
For example, how difficult is it beat the likes of BBC and Jamie Oliver to rank above them for “pasta recipes”. (I can confirm that it’s tough…but not impossible).
Using the above difficulty factor, you can decide yourself whether it’s worth competing for that particular keyword.
As well as gathering metrics such as DA and PA for each result on SERPChecker, you can also see the following data:
- Links: the number of high authority external links pointing to that page
- FB & G+: number of Facebook and Google+ shares (why the latter, I have no idea)
- SEO Difficulty Rank: how hard is it to compete and rank alongside that URL, from a minimum of 0 to the maximum 100
- Estimated Visits Per Month on this SERP position: based on average search volume and position
And again, that’s all on the one screen.
Autocomplete Based Keywords
Google’s Autocomplete feature is a very useful if you want to understand what and how your audience is currently searching.
It’s also a fantastic feature if you want to come up with an endless amount of content ideas.
So let’s stick to the search phrase “pasta recipes” and let’s see what we can find:
Instead of checking each keyword manually to determine its difficulty, the Google results for each of them, the search volume, etc., you will see everything on the one screen.
And you never know what keyword ideas you will find.
KWFinder’s “Question” tab will turn your search phrase into a question, gives you a list of possible questions that people search for and the data besides.
These include the “how-to, where, what, who”, etc.
So if you want to look for questions based on your chosen keywords, that can also be arranged.
Don’t be disheartened about the search volume. The longer the long-tail keywords, the less the search volume.
So the fact that these questions still have search volume around it is pretty impressive.
How else are you going to find out such information with such ease?
Importing Keywords Onto KWFinder
If you have a specific list of keywords you want to import and analyse, KWFinder gives you a very quick and straightforward way to do that.
You can either type it in manually, drag & drop it to the box, or you can import a text file which contains the list of your chosen keywords.
And as you can see above the green button, you can quickly select the location that you want to focus on before importing it onto the dashboard.
After you click on ‘Import to kwfinder’ button, you get the data based on your imported keywords only:
Create & Save List of Keywords
If you have a list of keywords that you would like to save for future purpose, you can very easily create that list and save it on KWFinder.
This is also very useful if you want to organise your keywords.
For example, you could be working in an agency, and you have different clients. So perhaps you could use the list based on clients plus their topic.
Or maybe you are a food blogger, and you want to organise it into particular cuisine or ingredient. For example, healthy recipes, Italian recipes, hamburger recipes, etc.
Your Search History
A useful feature that adds to the already brilliant interface is the search history on KWFinder.
This feature allows you to go back and look up particular keywords that you were searching for in the past.
If you had to change computer or can’t remember that brilliant keyword you found (we’ve all been there), this is a really helpful feature to use as you can just log in to your account, and your history is right there waiting for you.
You may have seen the screenshot of the SERP overview of a particular.
But if you use the SERPChecker feature directly, you will get a beautiful overlay of the SERP for a particular keyword with all the data in front of you.
Not only can you view the desktop version, but you also have an option of looking at the mobile SERP too.
And as always, the locations is still available.
At the top of the SERP, you can see a selection of metrics, similar to the ones explained earlier within the KWFinder.
But on this occasion, you can customise the SEO metrics shown by clicking on the blue ‘Manage metrics’ button and it brings you the following:
And finally, you can also view a snapshot of how the SERP will look on Google:
Support & Customer Service
I’ve never had to use their support, which shows how smooth and functional KWFinder is.
Having said that, I have sent them a question via email, and they have gotten back to me within hours to answer my question.
Disadvantages of KWFinder
There are only a few minor cons which you might pick up:
- The ‘Keyword SEO Difficulty’ does not all appear at once. You may need to click on each keyword before it appears
- On a rare occasion, the search volume is inaccurate
- It might offer other keywords which are too unrelated (though that can happen with many other keyword tools). For example, ‘pasta recipes’ also brings up keyword suggestions such as ‘chocolate cake recipe.’
- Some features depend on Google’s API, which means that Google might decide to remove certain (or all) data. But they also use other data providers like Moz and Majestic.
- Due to time difference, the live chat option does not mean that they are always there (but they will get back to you via email)
- The SERP snapshot within SERPChecker will not always display the ads so it’s not 100% replicate of the SERP. But it’s a good indicator, especially if you want to look at international search results
But none of these points has put me off, and I doubt it will put you off too.
I can think of more disadvantages from using Google’s Keyword Planner.
Many people would hesitate to pay for a keyword research tool, especially since Google’s Keyword Planner is free to use.
And if you are happy to pay, many of the other keyword research tools out there might be out of your price range.
But thankfully, KWFinder is incredibly affordable to use; whether you are a blogger, a small business person or an enterprise.
If you purchase annually, you can get 50% off from the monthly rates over the same period:
But the monthly rate is also affordable, and you can upgrade, cancel or downgrade at any time.
The Free KWFinder Plan
As you can see, there is even a free version for you to try out (limited keywords per 24 hours).
If you are tight on budget or you just want to test the tool, you can use the free plan though it’s very limited:
- 3 keyword lookup per 24 hours
- 3 SERP lookups per 24 hours
- 25 related keywords per search
- 3 SERP lookups per 24 hours
It has happened to me, where I used the free version but I ended up wanting to use it for more than 3 keywords lookup per day.
So I happily paid for the annual plan.
But I am feeling generous and want to make it easier for you if you don’t want to use the free plan.
So If you click on the banner below, you will get a lovely 20% off any of the packages just for you.
So instead of the paying $149 for the annual basic plan (which is already 50% off the monthly basic plan), you will pay $119.20 instead.
Even better, instead of paying $299 for the annual premium plan (again, it is 50% off the monthly premium plan), you will pay $239.20 instead.
And you wonder why I’m feeling generous.
Coming Soon to KWFinder
Not to stop just there, the creators at Mangools are also close to releasing SERPWatcher (as of May 2017), a keyword rank tracking tool.
Again, there are many keyword rank tracking tools out there, but this should be an exciting feature to add to their already very impressive portfolio.
And it won’t cost you extra either once it is out of BETA.
Can’t wait to try this.
There are so many keyword research tool out there, and whether you like it or not, that include Google’s Keyword Planner.
So it’s hard to pick one that has a beautiful user interface, works in your browser, reasonably priced and gives you the keywords that you need.
That’s why KWFinder has become one of my favourite tools.
It is not only a brilliant alternative to Google’s keyword tool, but it’s also one of the best places to get started if you want to do keyword research or for topic ideas.
Since I have started using it, it has been bookmarked on my browser and almost always open in a browser tab.
It doesn’t matter if you are blogging everyday, run a small business, growing your brand, creating an affiliate site, etc., KWFinder is a tool that you need to add to your list and use frequently.
And don’t forget to use the unique special offer of 20% off by clicking on the banner below and find those high-value long-tail keywords with ease: