If you have being researching for the best themes and plugins, you may have come across StudioPress and its infamous Genesis Framework.
You may not have noticed it but a number of websites uses Genesis and this begs the question: why do they use it? What’s so special about it? What are the benefits of using Genesis Framework on a WordPress site?
After all, there’s no nothing “sexy” about it. It doesn’t make your website look any differently or add specific functions to it.
So what is Genesis?
Picture a car; if the engine is WordPress, the colour & design is your theme, then the framework or skeleton of the car is Genesis.
You can’t see it, but it provide some brilliant behind-the-scenes features of your website.
So here are some of the benefits of using the Genesis Framework and why it is the foundation of any WordPress design.
1. Search Engine Optimisation is Easier
SEO was definitely one of the many things in the mind of the developers when building Genesis.
It does not replace the need to keep on top of your SEO, but having a well-written and clean code, which does not have any junk to slow your site down, is hard to find when many themes tries the one-size fit all method.
Genesis also supports Schema.org code, which allows you to provide microdata in your site’s code and enhance your site’s search experience even better.
2. Incredibly Light & Smooth to Run
Having clean codes means that you are more likely to have a fast site. And that is something StudioPress is obsessed with having on their site.
Many websites like to count the site speed in seconds, but StudioPress prefers to measure in milliseconds.
Granted, if you have a huge number of plugins, large images and heavy bloated themes, then you are still going to have a slow site, even with Genesis implemented.
3. Contains Industry-Complaint XHTML and CSS
Ok, this might be that many people would care about or even understand its importance. But to put it very simply, it’s important to have the codes to follow with the standard protocol as set by the W3C.
One thing that can drag a website down is by not following the standards required, which will force browser to work extra hard to render your site and display it properly.
Genesis and the appropriate themes follows a strict standard that are W3C-approved and follows the best coding principle by using HTML5 as its code standard.
This will ensure cross-browser compatibility, mobile-friendliness and improve its ability to deliver audio and video.
4. Strong & Secure State-of-the-Art Security
Because WordPress is the most popular CMS in the world, it’s an easy target for hackers to exploit it.
If you ever had your website hacked, you will know that it is a hugely stressful, expensive and time-consuming situation to be in when you have to fix it.
StudioPress has brought in security expert and one of the core WordPress developer, Mark Jaquith, to help make sure that the Genesis Framework follows the best security practice around.
And that means one less thing to worry about for your online presence.
5. Wide Arrays of Genesis Child Themes Available
If you visit their themes page, you will see a number of customisable child themes available that are compatible with Genesis.
Because it’s available via StudioPress, you can be assured of its quality as it’s checked by the team there.
If you are comfortable to venture outside of the site and you want look elsewhere, there are even more options.
At the time of writing, searching for “genesis child themes” brings up 347,000 results on Google.
So you have plenty of options to choose from.
6. Affordable for Everyone
Whether you are struggling on a limited budget, or you are a major business and looking for a strong, well-maintained site, Genesis will provide that option.
The fact that you only need to spend around $100 for the Framework and a child theme is an incredibly good value for money.
Not only you get the a solid product and well-designed theme, but you will also get unlimited support and updates and install them in as many sites as you want.
And for those who are ambitious and wants to build a number of websites, you can get all the 60 themes (and any future themes they make), the Framework, unlimited support and updates…all for $499.95.
This will save you over $1,200 from buying them individually.
7. Fantastic Support via StudioPress & The Community
With a robust Framework comes an equally robust support for anyone who have purchased a Genesis Framework license. They are also proud to provide unlimited support for all of their customers.
But it’s not just the support from customer service, but you will also have access and support of a thriving community that brings together everyone from developers to content creators.
And even outside of StudioPress, you will find lots of supports via social media, from Twitter to Facebook Groups.
There is even a dedicated #GenesisWP hashtag to follow too.
8. Consistently Updated By a Team of Developers
If a plugin or theme are never updated, it will bring doubts as to whether the developers even care for their own products or whether they have the resources to maintain it.
Don’t forget that such products which are not updated can bring serious security risks to your site.
But you can be assured that the team behind StudioPress are on top of their updates.
Because it’s an organisation, they have the resources to keep everything ticking along and organise updates.
And by keeping up with the latest version of Genesis, you will know that your site will be become more efficient, complies with the latest core and plugins updates, and boost your site’s security.
9. Easy-To-Use Widget-Based Layouts & Display
Don’t think that you are restricted with options with this Framework, as you will still have the option of to customise it to your liking.
Genesis offers a variety of features to set up your site exactly how you want it.
The custom widgets is available to help display the likes of user profile, featured posts/pages, a number of layout options (e.g. full-width content, sidebar on one side or the other etc.).
For anything more advanced, you might need a professional designer to help customise it further…but that applies to any websites.
10. You Can Grow With Genesis
If you are worried that you will not be able to scale your business with the Genesis Framework, then think again.
Because you have the Framework already, you can develop a custom theme to go with your site and Framework already without the need to write everything from scratch and with a different framework.
Just think about how much time and money you could save when you are ready to jump into the custom website design.
And again, you only spent around $100 for everything. Bargain!
Bonus: Let StudioPress Organise Everything; Managed WordPress Hosting, Genesis Framework & Theme
Not too long ago, StudioPress has launched a new service where you can have your site hosted through them, have a Genesis Framework and a choice of 21 themes (or use your own).
This is a fantastic opportunity who wants that hassle-free, well-optimised, fast website without the high fees and the stress that comes with managing everything by yourself from different places.
I have always talked about the importance of having a managed WordPress hosting, but the fact that you can have that plus use all of their fantastic products, is impossible to ignore.
It was a no-brainers for me to choose Genesis for this site, and I can’t see myself changing that any time soon…if ever.
It’s difficult to choose from the abundance of WordPress themes out there.
The thought of it can overwhelm me, let alone anyone else.
If you are looking a guide to Genesis for the absolute beginners, StudioPress has created one here.
Are you a Genesis user? What do you like about it? If you have never used or heard of Genesis, are there anything else that you want to know about?
Do leave a comment below.